Swipe Right

Swipe Right

I’ve spent a good chunk of this year listening to hundreds of real calls to real dental practices. From what I’ve tracked this year, out of every one hundred marketing-driven phone calls, 62 were answered and 26 were scheduled. 

Turning strangers into friends is definitely not an easy process, but what if we didn’t quite take it that far at first? What if we only had to turn strangers into first dates?

"Swipe right and let's see where it goes!"

ONE to ONE

ONE to ONE

ONE to ONE dentistry isn’t anything new, but in the context of corporate, regionalized healthcare systems, it sure can stand out. At the end of the day, it’s treating humans with dignity. It’s treating people the way we want to be treated. It’s starting off slow so that we can move fast later. It’s the hard work of building a foundation, so when you need to ask for trust, the patient doesn’t hesitate. That’s ONE to ONE dentistry.

The Future of Facebook Marketing

The Future of Facebook Marketing

I think it’s safe to say that most people now understand the main pieces of the Facebook platform: posting, liking, sharing and ads. Unfortunately for those who seem to be out of breath trying to keep up, this is only the start. Get ready to go a few more miles because the world of Facebook is about to get a lot more complicated.

25 Seconds Away

25 Seconds Away

Nike is on a mission. They think they can help a runner can break the seemingly impossible two-hour barrier of the classic human endurance test: the marathon. And they think it can happen now.

Flying the Friendly Skies

Flying the Friendly Skies

Dr. David Dao’s de-planing of United Flight 3411 from Chicago to Louisville has made its way across the internet in what seems like record speed. United was first alerted to the incident, which took place Sunday evening, April 9 via Twitter minutes after it happened. The shocking and disturbing video was being passed around Facebook that night by millions of American’s sitting on their couches with their phones. It became part of casual, workplace conversation by Tuesday and even worked itself into a Saturday Night Live sketch by Saturday. From incident to national attention in six days.

What's the ROI of your Face?

What's the ROI of your Face?

So what is the ROI of branding? It’s actually a good question. What’s the ROI of a discretionary healthcare business that shows compassion and empathy in their care of patients? Can we even place a value on that?

In this article we'll look at Brand versus Direct Response (marketing meant to create a response that is clearly tracked) and measure the value.

Mars

Mars

Launching a mission to Mars is a great analogy for starting a dental practice (or business) from scratch. I know that statement takes an immediate right turn and is at best a “stretch,” but follow me as I explore five similarities.

Why Snapchat's IPO Won't Save the Company

Why Snapchat's IPO Won't Save the Company

Snap, the parent company of Snapchat recently filed their IPO announcement expecting raise $3 billion which would value the company between $20 — $25 billion. While many are excited about investing into another multi-billion dollar tech company, here’s why I think it could be too little too late.

Jump!!

Jump!!

The S-Curve is the story of Apple and Google, the American Economy and the American Automotive Industry. It’s the story of the Greek and Roman Empires. It’s a universal picture of change:  Change brings about growth, increase and profit, but eventually slows, plateaus and declines.

Trump: Marketing Genius or Hot Mess?

Trump: Marketing Genius or Hot Mess?

I think it’s safe to say that most of our nation is still in shock from last month’s election.  So what exactly happened on Tuesday, November 8? Because you clearly don’t win a Presidential Election by being lucky. It turns out Trump had a very calculated game plan on his way to the highest office in our country.

The Big Dig

The Big Dig

Boston’s complicated roadways are a great metaphor for building a business. What starts out as us finding our way ends up with years of adding “solutions” to it. Most of our businesses tend to look more like Boston and less like our modern day master planned communities with perfect grid structures.

Kanye for President

Kanye for President

When is edgy too edgy for a dental practice?   The answer is actually simple: When you can’t back it up.

Edgy falls flat when it’s just a facade; a mirage. When there’s not enough substance or talent to hold it up. If you’re going to be edgy and draw attention, you better be able to back it up.

Which leads us to The Kanye Principle. It goes like this: people put up with Kayne being Kanye because he’s so dang talented.