So… let’s be honest, the end of the year is a time to wind down and forget about work. The Holiday Season is upon us which means Christmas parties, squeezing in last minute appointments and finding some time off to enjoy family and loved ones. I get it. You should totally do that. However, it also means that 2018 is right around the corner and ideally it’s the best time to start thinking through goals, strategies and plans for your practice… before going into shut down mode while the numbers are still fresh in your head.
I began speaking at CE events on marketing. I began consulting clients and helping dental practices put together marketing plans. The conversations would go something like this:
Me: “If I were you, this is what I would do next year for marketing.”
Client: “This is great. Who can do this?”
Me: “Well… there’s Company X, Company Y and Company Z.” (insert the top three, most well known dental marketing companies here)
However, the end result was always the same. The process always took longer, cost more and the creative result wasn’t good. That’s when I realized that the dental marketing industry sucked.
Years ago, I began consulting with dentists to create confident marketing plans and more often than not, that involved a new website. The first few years, I would refer them to all the main players in the space (I won’t mention names), but in every instance I was disappointed in two things: (1) The Process — it was so difficult and took so long to actually get the site live and often it involved the doctor, their team or me doing most of the writing. (2) The Final Product — I’ve never had one experience where the site went live and the doctor said, “Oh my goodness, I love this site! It represents my practice 100%!”
It. Never. Happened.
I’ve spent a good chunk of this year listening to hundreds of real calls to real dental practices. From what I’ve tracked this year, out of every one hundred marketing-driven phone calls, 62 were answered and 26 were scheduled.
Turning strangers into friends is definitely not an easy process, but what if we didn’t quite take it that far at first? What if we only had to turn strangers into first dates?
"Swipe right and let's see where it goes!"
ONE to ONE dentistry isn’t anything new, but in the context of corporate, regionalized healthcare systems, it sure can stand out. At the end of the day, it’s treating humans with dignity. It’s treating people the way we want to be treated. It’s starting off slow so that we can move fast later. It’s the hard work of building a foundation, so when you need to ask for trust, the patient doesn’t hesitate. That’s ONE to ONE dentistry.
I think it’s safe to say that most people now understand the main pieces of the Facebook platform: posting, liking, sharing and ads. Unfortunately for those who seem to be out of breath trying to keep up, this is only the start. Get ready to go a few more miles because the world of Facebook is about to get a lot more complicated.
Dr. David Dao’s de-planing of United Flight 3411 from Chicago to Louisville has made its way across the internet in what seems like record speed. United was first alerted to the incident, which took place Sunday evening, April 9 via Twitter minutes after it happened. The shocking and disturbing video was being passed around Facebook that night by millions of American’s sitting on their couches with their phones. It became part of casual, workplace conversation by Tuesday and even worked itself into a Saturday Night Live sketch by Saturday. From incident to national attention in six days.
So what is the ROI of branding? It’s actually a good question. What’s the ROI of a discretionary healthcare business that shows compassion and empathy in their care of patients? Can we even place a value on that?
In this article we'll look at Brand versus Direct Response (marketing meant to create a response that is clearly tracked) and measure the value.
Launching a mission to Mars is a great analogy for starting a dental practice (or business) from scratch. I know that statement takes an immediate right turn and is at best a “stretch,” but follow me as I explore five similarities.
Snap, the parent company of Snapchat recently filed their IPO announcement expecting raise $3 billion which would value the company between $20 — $25 billion. While many are excited about investing into another multi-billion dollar tech company, here’s why I think it could be too little too late.