On Episode 46 of the 8E8 Dental Marketing Show we talk about blogging, sending regular patient emails and CONTENT, CONTENT, CONTENT
On Episode 46 of the 8E8 Dental Marketing Show we talk about blogging, sending regular patient emails and CONTENT, CONTENT, CONTENT
The dental practice landscape is changing at an ever faster rate. Protect your investment by putting together a strategic marketing plan customized to you. Schedule your consultation with me.
Last December the world’s largest athletic company made an unprecedented move by offering Lebron James a lifetime endorsement contract. It was Nike’s first lifetime contract and the largest, single-athlete guarantee in company’s history. While Nike nor James will disclose the specifics of the contract, it’s estimated that James will make somewhere between $500 million to $1 billion from the deal during his lifetime. So why is Nike willing to bet so much on one person over a such a long time? What does this “lifetime contract” mean and how does it effect the future of marketing? Here’s a few thoughts:
