So let me start by saying that this article was difficult to write. Probably the toughest in the last few years. I’ve taken five good attempts at it over five different days now and even with that, it’s FAR from perfect.
This is supposed to be an article about living with intention. Something that I value highly. When it came down to writing about it, however, the exact “formula” for that plan was difficult to define. I kept asking questions like, “What does it mean to live with intention?” and “How do I live with intention?” I would jot down notes with key points and then look back on them later and realize that it wasn’t making much sense. It always seemed to dive deep into psychology and lacked the practicality I was hoping for.
So if this wanders or seems confusing from time to time, I know. I apologize. Stick with it to the end because maybe there’s one key takeaway from it that will help you along your journey.
These days, video is everywhere and it seems like everyone is using it. In the last few years, YouTube has lost more and more of its attention as social media platforms add native video content for their users. Any new app or social network release has video at the forefront (think Musical.ly and Twitch for gaming).
We’re all used to seeing video from friends and family on social media, but what about a dental practice. Can you use video to help you grow?
When it comes to dentistry, I believe the personal brand space is wide open. Some speakers and consultants have done an okay job in the past, but it’s nothing like what we’re about to see. I think the next ten years [in dentistry] are up for grabs. Those who create the most and spend the most will create the biggest personal brands.