Years ago, I began consulting with dentists to create confident marketing plans and more often than not, that involved a new website. The first few years, I would refer them to all the main players in the space (I won’t mention names), but in every instance I was disappointed in two things: (1) The Process — it was so difficult and took so long to actually get the site live and often it involved the doctor, their team or me doing most of the writing. (2) The Final Product — I’ve never had one experience where the site went live and the doctor said, “Oh my goodness, I love this site! It represents my practice 100%!”
I’ve spent a good chunk of this year listening to hundreds of real calls to real dental practices. From what I’ve tracked this year, out of every one hundred marketing-driven phone calls, 62 were answered and 26 were scheduled.
Turning strangers into friends is definitely not an easy process, but what if we didn’t quite take it that far at first? What if we only had to turn strangers into first dates?
ONE to ONE dentistry isn’t anything new, but in the context of corporate, regionalized healthcare systems, it sure can stand out. At the end of the day, it’s treating humans with dignity. It’s treating people the way we want to be treated. It’s starting off slow so that we can move fast later. It’s the hard work of building a foundation, so when you need to ask for trust, the patient doesn’t hesitate. That’s ONE to ONE dentistry.