When it comes to dentistry, I believe the personal brand space is wide open. Some speakers and consultants have done an okay job in the past, but it’s nothing like what we’re about to see. I think the next ten years [in dentistry] are up for grabs. Those who create the most and spend the most will create the biggest personal brands.
As a business owner and influencer in the dental industry, I write a monthly article centered around marketing and helping dentists grow their practices. So is this off topic for me? What’s the point of this article? Good questions.
Attention is a complex topic in 2018, right? Imagine a room with a thousand televisions each showing something different. Now try to concentrate on just one TV without getting distracted. That’s probably a good way to start this discussion.