As a business owner and influencer in the dental industry, I write a monthly article centered around marketing and helping dentists grow their practices. So is this off topic for me? What’s the point of this article? Good questions.
Attention is a complex topic in 2018, right? Imagine a room with a thousand televisions each showing something different. Now try to concentrate on just one TV without getting distracted. That’s probably a good way to start this discussion.
So… let’s be honest, the end of the year is a time to wind down and forget about work. The Holiday Season is upon us which means Christmas parties, squeezing in last minute appointments and finding some time off to enjoy family and loved ones. I get it. You should totally do that. However, it also means that 2018 is right around the corner and ideally it’s the best time to start thinking through goals, strategies and plans for your practice… before going into shut down mode while the numbers are still fresh in your head.